Emails remain a popular communication method even if we are at the apex of the social media era, and some companies want to improve the experience of the users. Google announced in February 2018 that Gmail would integrate AMP for email, in an attempt to make email more interesting and interactive. The announcement promised the ability to perform a variety of tasks without the need to leave the Gmail tab or app.
Dynamic emails became available for the web version of the service in March 2019, and Google has been hard at work, bringing the feature to the popular Gmail app with the help of a new update. The new features will allow users to make a reservation at a restaurant, book a flight or purchase a product directly within the email, without the need to switch to another tab or app to perform the task.
Gmail Android and iOS Receives Dynamic Email
What makes the feature more useful is that the dynamic content will be updated even if you are looking at an older email, a trait that is quite useful in some cases. There are several websites that are compatible with AMP for email, and the list will grow in the future. While Google strives to enhance the portfolio of available services, not all of the decisions are appreciated by the community. For example, many YouTube content creators criticize how the company hammers rules without any prior consultation and then punishes them for breaking stipulations that aren’t explained clearly.
A new Google service arrived this week in the shape of Stadia, a cloud gaming service that promises a selection of features. However, it seems that many of these features will not be available at launch, with Google promising that they will arrive in the following months. Gmail remains one of the best email services on the market, and it is likely that even more features will arrive in the future.
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