Alphabet, the parent company of Google, has announced that the G Suite productivity apps will be reunited under a rebranded umbrella in the form of Google Workspace. Additional price tiers will be available, and the new name infers that they are great for productivity, according to a press release.
With the new move, Alphabet seeks to challenge Microsoft’s reign as Office 365 had been quite popular among many companies and institutions. Growth in this sector would allow Alphabet to reduce its reliance on advertisements made via Google, which has been declining since the pandemic started.
Services have become a major source of revenue for companies in recent years. Official statistic notes that Microsoft is the favorite in the case of email and document creation services as the company held a comfortable 87.6% market share last year.
New customers and current will have the ability to opt for the Basic or Fussiness version of Google Workspace, which should be more than enough for those who don’t need more than 300 slots during meetings. A Business Plus plan will offer additional security options fort $18 per month. There is also an Essential plan for small to medium teams priced at $8 per month.
Better for customers
According to a Google spokesperson, the new plans and changes were developed with customers in mind as they will offer more value in the long run. The logos of several services will also be redesigned to feature the four colors encountered in the primary Google logo.
Rebranding strategies have been used by Google in the past. In 2014 the company changed the name of Google Enterprise to Google For Work. This name was replaced in 2016 with G Suite. Despite current efforts, Alphabet continues to enjoy a steady revenue, reaching $3 billion in Q2 2020, up by 43% in comparison to the same period in 2019.