You might remember Grand Theft Auto 5. It was around for almost seven years, which, in terms of video game lifespan, is a whole lot. Therefore, you might be expecting to learn that sales are dropping, and Rockstar is announcing the launch of a new game set in the GTA universe, but that is, unfortunately, not the case.
A Short history
The game was initially launched in September 2013 on the Xbox 360 and PS3, and it quickly started setting new world records while also making its way into the list of the best-selling games of all time. The game was re-released in 2014 on Xbox One and PS4. PC gamers had to wait until 2015 to be able to play GTA 5. Therefore, the last release of GTA 5 was in 2015, but sales remained high to date. It turns out that 2019 was one of the most successful years for GTA 5.
The game averaged about 15 million copies sold yearly after its wildly successful launch. Sales had a brief dip in 2018 and then raised to 20 million copies per year in 2019.
That is very impressive because there is no big release of a new version planned anytime soon, and no kind of single-player expansions was released during the game’s existence, regardless of platform.
Reason for the sales boost
There are many possibilities for explaining the success of GTA 5 sales. First of all, over the past 12 months, Rockstar added much extra content in the form of occasional updates. New vehicles, outfits, activities, missions, and more were added.
Also, many Twitch streamers focused their attention on GTA 5 and Grand Theft Auto Online, especially, furthermore advertising the game. Some streamers took up on role-playing servers. Role-playing was always a thing in GTA Online, and the NoPixel server, which happens to host some of the biggest streamers from across the world, played a crucial role in putting GTA Online back in the spotlight.
Rockstar also made the smart move of lowering the prices for the game.
All of these methods stacked up and resulted in an impressive sales figure.
Grand Theft Auto Online
GTA Online is one of the main reasons players keep coming back to GTA 5. However, the online mode of GTA 5 is also beginner-friendly, so that players who jump in for the first time can have a good time without putting too much effort into the game.
Rockstar added new storylines with each update, and they treat each of their updates almost like it’s a whole new game, which means that the marketing department has a lot of work to do.
The big update of 2019 was the Diamond Casino & Resort, which added several missions and many new activities. Still, perhaps the most remarkable feature of the update is the Diamond Casino Heist, which is the most complex Heist mission ever in GTA Online.
The Casino Heist
The latest heist features a multitude of various ways for players to approach their perfect score, from sneaking in or shooting up the place. The best thing about this heist is that, even if something goes wrong, players do not fail immediately, as it happens with other heists. Instead, the mission keeps on going with the added inconvenience in play, thus making players adapt their plans on the move.