Microsoft is closing its Mixer streaming platform after its evolution failed to meet the company’s requirements.
A New Deal
On Monday, Microsoft stated that it is working with Facebook (FB) to port the Mixer streaming platform to Facebook Gaming.
The change would bring together two of the biggest names in the gaming industry in a partnership that might become a crucial step in the industry’s evolution.
A blog post of Mixer reads:
“The success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible.”
“It became clear that the time needed to grow our own live streaming community to scale out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform,” the post continued.
The two giants declined to publish the value of the deal. However, Drew Symonds, Facebook spokesperson, said that the transition is a partnership, “not a merger or an acquisition.”
The spokesperson also said that Facebook Gaming would get the rights to the Mixer trademarks and associated names. However, Microsoft will still hold intellectual property rights to what Mixer’s technology added to the industry.
Matt Salsamendi, a co-founder of Mixer who left last year, stated that he would not earn any money from the deal in an interview with CNN Business.
Mixer gained a lot of its fame when popular gamer and Fortnite star Ninja has switched from streaming on Twitch to streaming exclusively on Mixer.
Mixer registered about 3.4 million downloads from first-time users across Google Play and the App Store globally since the beginning of 2020.
Though the number seems impressive, it translates to a 23% decrease from the same period of 2019, estimates say.