Whenever the (initially) Finnish brand “Nokia” is mentioned, many of us think of a phone from many years ago. This is only normal, because it’s really phones that put Nokia on the map of international transactions. Business took an unusual turn, and the company reoriented their efforts towards other markets: They are licensing their name to third-party retailers that will branch out for them.
The beneficiary of the license
Flipkart, an Indian company, obtained the right to utilize the Nokia brand for their smart TV’s. Flipkart is famous for being a huge e-commerce Indian retailer.
Vice President of Nokia brand partnerships, Bipul Mehrotra, said: “Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded smart TVs accessible and affordable.”
This might turn out to be a very big step for Nokia, who haven’t been in the spotlight for many years now.
Specifications of the TV
The Nokia Smart TV has a 55 inch Ultra HD (4K) Led display (with a 16:9 aspect ratio and 60Hz refresh rate), runs on Android and features a pair of 24-watt speakers as part of its sound system, that was reportedly designed by Harman for JBL (which is yet another arrangement).
Even though Flipkart says that the TV has an Android-powered operating system, they avoided to specify “Android TV”.
The Nokia Smart TV supports Dolby Vision and HDR10, has three HDMI ports and a pair of USB ports.
The first Nokia Smart TV will be on sale for 41,999 Indian rupees, which is about $589, and will supposedly be available from December 10th.