The budget smartphone OnePlus Z might be launched after all as OnePlus Nord, according to a recent trademark application.
Going with something different such as “Nord” as opposed to “Z” would undoubtedly put the upcoming OnePlus smartphone in the spotlight. How important could be the naming strategy? Here is what you should know.
The OnePlus Smartphone With a Clear Direction
The OnePlus Z might become a smartphone with a different but clear direction. The budget smartphone could be called OnePlus Nord, and we have many sources that tell us so. PhoneArena and Max J have both discussed the new name. Max J has even played a name guessing game on Twitter with his followers.
If OnePlus decides to go with “Nord,” it would certainly help the budget smartphone stand out from its rivals – the Motorola Z4, for instance. The name could also be an excellent idea, avoiding any confusion with the another OnePlus device, the OnePlus 8, which is less expensive than many Android smartphones and has similar specs and features.
The naming strategy is not a new approach, at least for OnePlus Z. Initially, the smartphone was known as the OnePlus 8 Lite, believed to be more related to the OnePlus 8 and OnePlus 8 Pro that arrived in April 2020. However, the actual name has since grown in prominence, the idea that OnePlus intends to link its upcoming smartphone to its original attempt at a budget smartphone: the 2015 OnePlus X.
PhoneArena suggests that OnePlus trademarked “Nord by OnePlus,” two months ago, according to a listing seen on the USPTO’s webpage. The trademark pointed out that it would apply to devices, but also to smart TVs, laptops, smartwatches, and other accessories.
Another speculation posted by OnePlus leaker, Ishan Agarwal, states that the company is planning to release a cheaper variant of the OnePlus TV in July for Indian markets. Maybe this will be the second part of OnePlus’ plan of launching budget devices, that will also have the Nord name.