Roku is famous for its free, ad-supported TV channels in an attempt to provide a similar channel-flipping, comfortable experience as regular cable TV.
Its free TV offerings are decent thanks to the range of about 100 channels and the constant focus on the Roku Channel’s overall offerings.
Roku supports streaming through media devices and on connected smart TVs ha supported live TV connection with antenna, cable, or designated apps for a while now.
However, the company is still working its way up the live TV business. Some of their highlights are the updated Roku Channel interface design and remote navigation support.
Ashley Hovey, Director of AVOD Growth at Roku, stated:
“Now more than ever, it’s important for our users to have easy access to free content, such as news, and the ability to find it quickly.”
“We’re excited to enhance the streaming experience through a Live Channel TV Guide and bring more free content from the Roku Channel to the forefront,” she added.
The streaming market has seen an uphill trajectory over the past months as an increased number of people were stuck at home and had to find a way to entertain themselves.
Roku registered a significant surge in the use of its products since the quarantine measures were declared. The company gathered nearly forty million active accounts as of April.
The company has taken an extra step of expanding the list of channels with 30 free, ad-powered channels in categories like sports, kids, news, lifestyle, and others.
A Roku spokesperson said that access to news and information “has never been greater, and we wanted to give consumers as much access to information as possible.”
Roku is putting a lot of effort into making its customers happy, which is a thing to appreciate.